SEO

So you want to be high in the searches but you don't want to pay-per-click to advertise your website. It makes sense. It also isn't a quick process. Be very wary of anyone offering to get you top of page 1 in a short period of time.

There are right ways and wrong ways to do SEO.

Why shouldn't I buy links online?

Google knows when you are buying links. Going to Google and typing, 'where do I buy links for my website' is quite a good giveaway of your intentions but if you go from having 0 backlinks to 1000's in a short period of time, this will start to ring alarm bells. They will then search through the internet and look at the sites that are linking to you. If they seem to be legitimate with lots of links to other people and informative articles about topics in which your link would seem natural, then you will find that Google see's these are being ok. But, if they find a variety of low quality directory links, with terrible page scores, or links from unrelated topics then Google may decide to say goodbye to you and your business.

Why shouldn't I buy followers on Twitter etc?

Ok, so it's disputed how much emphasis Google puts on your social practices when ranking web pages, but what everyone agrees is that, it does affect it somehow!

You shouldn't buy followers and likes because those people won't engage with you. They won't like your posts, they won't share your stories, and they won't put pictures of them with your mascot online. They will follow you, and one by one be deleted by Twitter and Facebook when they are found out for being fake accounts. OK, we get it, 200 Facebook followers for $10. Its great value but your 200 Facebook likes will go to 198 in a few weeks, then 157 within a month, and then 124, then 100 and so on and so on. And don't be naive, Twitter and Facebook have worked out that you bought those followers and are watching you like a... well like Google actually.

Why shouldn't I be using keyword heavy copy?

If you have read the previous notes, you should be picking up on the theme that Google knows what you are trying to do but sometimes you have to think about the people you are trying to actually communicate with. If you use keyword heavy content you risk boring the reader, and that reader will leave your site quicker than they found it (and Google monitor that too by the way).

You would be surprised by how few times you actually mention your keywords when you write natural content. By all means, use the keywords, just don't stuff it!

There is vastly more to SEO from site speed, to domain authority, to social shares and brand mentions but if we were to write about it, we'd be giving away all of our secrets.

We work with companies on their SEO in 3 ways:

  • we can do all the work so you don't have to
  • the workload can be split between us
  • you could come to us for a plan for your team to implement in-house.

Whatever you choose, we will always suggest building a natural link profile.

Without breaking the bank, your business can be in front of thousands of clients who are engaged and ready to buy their insurance.

Whilst other companies will sell you leads, we aim to sell you great quality leads.

More than being aesthetically pleasing, your branding and imagery needs to tell people what your business is about.

Understanding where your clients are coming from and where they are going is of huge importance.

More than a passing phase, social media is important to any business hoping to gain traction online.