Social Media Marketing
Using social media for your business could open up opportunities from all over the world and could take you from local organic leather hand bag maker to a global fashion icon..!
Your Social Media Marketing Questions Answered
Do I need social media marketing?
That depends entirely on the business you run. Most businesses can benefit from the effects of social media but many go after the wrong audience.
If you are an chemical manufacturer selling to the paint industry, you wouldn't chase the attention of a 25 years old bricklayer and father of two from Kent would you? Surely you would want to get the attention of those in the paint industry, maybe interact with the big brands in that sector, may even interact with their CEO? This is where most people go slightly wrong with their social media plans.
Do I need a social media strategy?
Yes you do. You need to have a definite idea as to who you want to talk to and how you are going to do it. Without one you will end up posting more news about the local football team you sponsor and people will stop following you.
It takes a keen eye to understand what is going on.
Isn't social media for young people?
No! Firstly, there are lots of social media website out there including Facebook, Twitter, Instragram, Snapchat, Pinterest, Tumblr even LinkedIn and Google+. Then there are ones that are fairly country specific such as RenRen and VK. The great thing about all these sites is that they have different demographics. Facebook alone has 900,000,000 estimated monthly visitors. LinkedIn has 255,000,000. It would seem bizarre if all of these people were 'young'.
Without breaking the bank, your business can be in front of thousands of clients who are engaged and ready to buy their insurance.
Whilst other companies will sell you leads, we aim to sell you great quality leads.
More than being aesthetically pleasing, your branding and imagery needs to tell people what your business is about.